‘Filter ventilation beliefs’ by belief usual cigarette is smoother and less harmful among exclusive FMC daily smokers with usual brand (n=5709) (weighted data)
| Beliefs about their usual cigarette compared with other respondents | Venting belief | |||
| A, believe usual cig vented | B, aware, but don’t believe usual cig vented | C, not aware of filter ventilation | Significance A vs (B+C) | |
| Usual cig is smoother* | ||||
| Smoother (n=2880) | 64.8 | 50.4 | 48.6 | χ2 (1)=51.61, |
| About the same (n=2448) | 29.3 | 42.1 | 45.9 | p<0.001 |
| Harsher (n=381) | 5.9 | 7.5 | 5.5 | |
| Usual cig is less harmful† | ||||
| Less harmful (n=471) | 12.3 | 6.0 | 6.0 | χ2 (1)=35.09, |
| No different (n=4888) | 81.5 | 89.8 | 88.6 | p<0.001 |
| More harmful (n=350) | 5.1 | 4.2 | 5.4 | |
Figures are column percentages.
*Don’t know or refused (n=345) recoded to ‘about the same’.
†Don’t know or refused (n=373) recoded to ‘no different’.
FMC, factory-made cigarette.