E-liquid concept name themes and subthemes found among Premarket Tobacco Product Applications
| Overarching theme | Subtheme | Examples of names submitted as characterising flavours |
| Physical and emotional experiences | Colours | Rainbow, Blue Voltage, Yellow, Red Frost |
| Drinking/drugs/altered mental states | Boozehound, Intoxicate, Cheers, Blasted | |
| Ice and coolness | Arctic Rush, Frostbite, Euphoria Extreme Ice, Polar Ice Cap | |
| Party/music/sports | Party Fun, Game Fuel, Tasty Tunes Hip Hop, Home Run | |
| Positive states | Blissful, Clarity, Relaxed, Luscious Nirvana | |
| Rebellion/disruption | Derailed, Apocalyptic Infected, Killer, Al Capone | |
| Sex and romance | Love Potion, Pillow Talk, Climax, Angel Kisses | |
| Identities and status | Jobs | Illustrator, Cowboy, El Capitan, Officer |
| Money/royalty | King, Cryptocurrency, Majestic, Bank Merger | |
| US patriotism/politics | America, All American, Patriotic, 2nd Amendment | |
| Personal identities | Southern Belle, Regular Joe, Wise Guy, Flower Child | |
| Personal names | Alice, Angelina, Carmen, Irving | |
| Nature, geography and science | Animals | Nerdy Tiger, Gorilla Juice, Gator Slush, Acid Fish |
| Locations | Georgia Nights, Cuban Sunset, Jungle Love, City Scapes San Francisco | |
| Space/technology | Asteroid Belt, Sputnik, Plasma, Distinctive Galileo | |
| Weather/natural phenomena | Twister, Low Tide, Shaded Sunset, Cyclone | |
| Mythology and legend | Unicorn Attitude, Dragon Whisperer, Fairy Blood, Elf Magic, Camelot King Arthur | |
| Popular culture/media | Adams Family, Jedi, Dead Elvis, Aquaman, David Hasseltoff |
Source: US Food and Drug Administration, Products with applications received through the Premarket Tobacco Product Applications pathway (https://www.fda.gov/tobacco-products/market-and-distribute-tobacco-product/deemed-new-tobacco-product-applications-lists%23list20of20deemed).