Distribution of e-liquids across flavour categories
| Category | Total number of e-liquids | % total (n=28 556) |
| Tobacco (without secondary flavour) | 3366 | 11.8 |
| Tobacco (with secondary flavour) | 855 | 3.0 |
| Menthol/mint | 2001 | 7.0 |
| Nuts | 215 | 0.8 |
| Spices | 259 | 0.9 |
| Coffee/tea | 706 | 2.5 |
| Alcohol | 419 | 1.5 |
| Other beverages | 1313 | 4.6 |
| Fruits (berries) | 3510 | 12.3 |
| Fruit (citrus) | 920 | 3.2 |
| Fruit (tropical) | 1946 | 6.8 |
| Fruit (other) | 3904 | 13.7 |
| Dessert | 2212 | 7.7 |
| Candy | 991 | 3.5 |
| Other sweets | 1036 | 3.6 |
| Other flavours | 303 | 1.1 |
| Unflavoured | 459 | 1.6 |
| Unclassifiable | 4141 | 14.5 |
| Total | 28 556 | 100.0 |