Marketing features by study exposure
| Commercial feature exposure only n=13 n (%) | Public health feature exposure only n=11 n (%) | Commercial and public health feature exposure n=2 n (%) | |
| Data collection format | |||
| Qualitative | 1 (50) | 0 (0) | 1 (50) |
| Self-report survey | 14 (56) | 10 (40) | 1 (4) |
| Eye-tracking | 0 (0) | 0 (0) | 1 (100) |
| Smoking topography | 2 (100) | 0 (0) | 0 (0) |
| Exposure medium | |||
| General | 6 (35) | 10 (59) | 1 (6) |
| Counter-messaging | 0 (0) | 0 (0) | 1 (100) |
| Advertisement | 4 (80) | 0 (0) | 1 (20) |
| Product | 3 (100) | 0 (0) | 0 (0) |
| Multiple mediums | 1 (50) | 0 (0) | 1 (50) |
| Exposure feature | |||
| General branding | 6 (86) | 0 (0) | 1 (14) |
| Descriptor | 6 (33) | 11 (61) | 1 (6) |
| Pack colour | 1 (50) | 0 (0) | 1 (50) |
| Warning label | 0 (0) | 0 (0) | 1 (100) |
| Outcomes measured | |||
| Attention | 0 (0) | 0 (0) | 1 (100) |
| Recall | 4 (80) | 0 (0) | 1 (20) |
| Reactions | 4 (40) | 5 (50) | 1 (10) |
| Attitudes/beliefs | 8 (57) | 4 (29) | 2 (14) |
| Intentions | 3 (38) | 5 (63) | 0 (0) |
| Behaviour | 5 (100) | 0 (0) | 0 (0) |