Table 3

Binomial logistic regression overall and stratified by nicotine dependence level of the hypothetical decision to quit smoking among 1494 Vietnamese adults who smoke cigarettes in response to cigarette pack price and packaging design attributes

Quit smoking versus continue to smoke (ref)
Total (n=1494)Nicotine dependence level†
Low (n=492)Medium (n=511)High (n=491)
RR (95% CI)‡RR (95% CI)‡RR (95% CI)‡RR (95% CI)‡
Price (VND)
 15 000 (ref)refrefrefref
 20 0000.91 (0.81 to 1.02)0.84 (0.69 to 1.02)0.84 (0.67 to 1.04)1.09 (0.90 to 1.31)
 30 0001.20 (1.07 to 1.35)**1.34 (1.11 to 1.63)**1.12 (0.90 to 1.39)1.14 (0.94 to 1.40)
 40 0001.40 (1.23 to 1.58)***1.46 (1.17 to 1.83)**1.43 (1.15 to 1.78)**1.29 (1.04 to 1.61)*
Packaging design
 Branded pack, 50% graphic HWL coveragerefrefrefRef
 Branded pack, 85% graphic HWL coverage1.30 (1.18 to 1.42)***1.42 (1.22 to 1.67)***1.20 (1.00 to 1.44)*1.28 (1.11 to 1.48)**
 Plain pack, 50% graphic HWL coverage1.34 (1.21 to 1.49)***1.45 (1.22 to 1.73)***1.23 (1.02 to 1.48)*1.38 (1.17 to 1.62)***
 Branded pack, no HWL coverage0.41 (0.35 to 0.48)***0.44 (0.34 to 0.57)***0.38 (0.29 to 0.50)***0.40 (0.30 to 0.53)***
  • *P<0.05, **p<0.01, ***p<0.001.

  • †Based on the Heaviness of Smoking Index, which is calculated based on reported time to first cigarette and number of cigarettes smoked per day.

  • ‡Models adjusted for age, sex, income, nicotine dependence (only for unstratified, total sample) and last brand of cigarettes purchased.

  • HWL, health warning label; ref, reference group; RR, relative risk; VND, Vietnamese dong.