Table 1

Support for tobacco endgame measures*

Type of measureMeasureTotal sample
n (%, 95% CI)
Tobacco product use
n (%)
E-cigarette use
n (%)
Dual use
n (%)
Non-use
n (%)
p Value
Product focusedLowering the nicotine content in tobacco products(N=1000)(N=110)(N=57)(N=25)(N=802)
 Support861 (86.1, 84.0 to 88.2)83 (75.5)48 (84.2)18 (69.2)707 (88.2)<0.001
 No support139 (13.9, 11.8 to 16.0)27 (24.5)9 (15.8)8 (30.8)95 (11.8)
Lowering the nicotine content in e-cigarettes
 Support856 (85.6, 83.4 to 87.8)85 (77.3)44 (77.2)15 (57.7)708 (88.3)<0.001
 No support144 (14.4, 12.2 to 16.6)25 (22.7)13 (22.8)11 (42.3)94 (11.7)
Tighter regulation of tobacco products
 Support790 (79.0, 76.5 to 81.5)66 (60.6)42 (73.7)13 (52.0)666 (83.0)<0.001
 No support210 (21.0, 18.5 to 23.5)43 (39.4)15 (26.3)12 (48.0)136 (17.0)
Ban on added chemicals that make cigarettes seem less harsh
 Support692 (69.2, 66.3 to 72.1)64 (58.2)38 (66.7)14 (56.0)573 (71.4)0.015
 No support308 (30.8, 27.9 to 33.7)46 (41.8)19 (33.3)11 (44.0)229 (28.6)
Requiring individual health warnings on all individual cigarette sticks
 Support639 (63.9, 60.9 to 66.9)50 (45.5)34 (59.6)13 (52.0)540 (67.3)<0.001
 No support361 (36.1, 33.1 to 39.1)60 (54.5)23 (40.4)12 (48.0)262 (32.7)
Banning filters on cigarettes and other combustible tobacco products
 Support513 (51.3, 48.2 to 54.4)39 (35.8)19 (33.3)9 (34.6)445 (55.5)<0.001
 No support487 (48.7, 45.6 to 51.8)70 (64.2)38 (66.7)17 (65.4)357 (44.5)
Institutional structure focusedRequiring tobacco companies to pay the state for the health costs due to tobacco-related harm
 Support784 (78.4, 75.9 to 81.0)68 (62.4)33 (57.9)12 (46.2)666 (83.0)<0.001
 No support216 (21.6, 19.1 to 24.2)41 (37.6)24 (42.1)14 (53.8)136 (17.0)
Banning tobacco industry representatives meeting with government
 Support522 (52.2, 49.1 to 55.3)51 (46.8)27 (47.4)12 (48.0)429 (53.5)0.471
 No support478 (47.8, 44.7 to 50.9)58 (53.2)30 (52.6)13 (52.0)373 (46.5)
User focusedBan on smoking tobacco products in public places
 Support643 (64.3, 61.3 to 67.3)31 (28.2)25 (43.1)13 (50.0)570 (71.1)<0.001
 No support357 (35.7, 32.7 to 38.7)79 (71.8)33 (56.9)13 (50.0)232 (28.9)
Supply focusedComplete phase-out of tobacco product sales
 Support828 (82.8, 80.5 to 85.1)73 (66.4)46 (80.7)21 (84.0)686 (85.5)<0.001
 No support172 (17.2, 14.9 to 19.5)37 (33.6)11 (19.3)4 (16.0)116 (14.5)
Requiring tobacco retailers to display information encouraging users to quit
 Support819 (81.9, 79.5 to 84.3)74 (67.3)51 (89.5)20 (76.9)672 (83.8)<0.001
 No support181 (18.1, 15.7 to 20.5)36 (32.7)6 (10.5)6 (23.1)130 (16.2)
Banning tobacco product sales near playgrounds, schools and universities
 Support782 (78.2, 75.6 to 80.8)76 (69.1)43 (75.4)17 (65.4)645 (80.4)0.015
 No support218 (21.8, 19.2 to 24.4)34 (30.9)14 (24.6)9 (34.6)157 (19.6)
Supply focusedRaising the minimum legal age for purchasing tobacco products to 21 years (Tobacco 21)
 Support706 (70.6, 67.8 to 73.4)66 (60.0)43 (75.4)15 (57.7)581 (72.4)0.018
 No support294 (29.4, 26.6 to 32.2)44 (40.0)14 (24.6)11 (42.3)221 (27.6)
Restricting e-cigarette sales to over-the-counter sales in pharmacies
 Support643 (64.3, 61.3 to 67.3)56 (51.4)16 (28.1)13 (50.0)554 (69.1)<0.001
 No support357 (35.7, 32.7 to 38.7)53 (48.6)41 (71.9)13 (50.0)248 (30.9)
Allowing tobacco sales in a limited number of specially licenced shops
 Support630 (63.0, 60.0 to 66.0)37 (33.6)29 (50.9)11 (42.3)550 (68.6)<0.001
 No Support370 (37.0, 34.0 to 40.0)73 (66.4)28 (49.1)15 (57.7)252 (31.4)
Tax increases of 20%+ per year until <5% of the population smoke
 Support596 (59.6, 56.6 to 62.6)29 (26.6)20 (34.5)7 (26.9)539 (67.2)<0.001
 No support404 (40.4, 37.4 to 43.4)80 (73.4)38 (65.5)19 (73.1)263 (32.8)
Reducing the number of places selling tobacco products by 95%
 Support589 (58.9, 55.9 to 62.0)36 (33.0)29 (50.9)8 (32.0)513 (64.0)<0.001
 No support411 (41.1, 38.1 to 44.2)73 (67.0)28 (49.1)17 (68.0)289 (36.0)
‘Tobacco-Free Generation’ policy
 Support560 (56.0, 52.9 to 59.1)43 (39.1)24 (42.1)10 (40.0)480 (59.9)<0.001
 No support440 (44.0, 40.9 to 47.1)67 (60.9)33 (57.9)15 (60.0)322 (40.1)
Restricting tobacco product sales to restricted hours of the day
 Support501 (50.1, 47.0 to 53.2)30 (27.3)24 (41.4)7 (28.0)437 (54.5)<0.001
 No support499 (49.9, 46.8 to 53.0)80 (72.7)34 (58.6)18 (72.0)365 (45.5)
Requiring workers that sell tobacco to undergo training to provide quitting advice
 Support459 (45.9, 42.8 to 49.0)40 (36.4)31 (54.4)9 (34.6)377 (47.1)0.059
 No support541 (54.1, 51.0 to 57.2)70 (63.6)26 (45.6)17 (65.4)424 (52.9)
Restricting e-cigarette sales to prescription-only access
 Support432 (43.2, 40.1 to 46.3)38 (34.9)15 (26.3)8 (32.0)368 (45.9)0.004
 No support568 (56.8, 53.7 to 59.9)71 (65.1)42 (73.7)17 (68.0)433 (54.1)
Tobacco user-licence
 Support403 (40.3, 37.3 to 43.4)33 (30.0)20 (35.1)12 (48.0)334 (41.6)0.082
 No support597 (59.7, 56.7 to 62.7)77 (70.0)37 (64.9)13 (52.0)468 (58.4)
  • Use: includes daily and occasional use; Tobacco product use: currently used smoked tobacco products but not e-cigarettes; E-cigarette use: currently used e-cigarettes but not smoked tobacco products; Dual use: currently used both smoked tobacco products and e-cigarettes; Non-use: did not currently use smoked tobacco products or e-cigarettes.

  • *Results are weighted and may not sum to totals.