Top hashtags by content category (1 March–11 November 2018)
| Overall commercial content | Number of posts | New user targeting/ awareness and trial content (type 1) | Number of posts | Existing user targeting/ reinforcement content (type 2) | Number of posts |
| juul | 19 302 | juul | 17 634 | juul | 13 927 |
| vape | 13 857 | vape | 12 951 | vape | 10 263 |
| vapelife | 9578 | vapelife | 9487 | vapelife | 7499 |
| vapenation | 7520 | vapenation | 7240 | vapenation | 5942 |
| vapeporn | 6413 | vapeporn | 6185 | vapeporn | 5291 |
| vapetricks | 5400 | vapetricks | 5190 | vapetricks | 4562 |
| juulvapor | 5039 | juulpods | 4702 | vapelyfe | 4121 |
| juulpods | 5039 | juulvapor | 4674 | vapefam | 3729 |
| vapelyfe | 4438 | vapelyfe | 4370 | vapeon | 3542 |
| juulnation | 4269 | juulnation | 4250 | juulvapor | 3444 |