Table 3

Number of webchat conversations by country with statements regarding relative safety of IQOS versus other products

Country (number of successful webchats)IQOS and cigarettesIQOS and e-cigarettes
IQOS reduces harm or riskIQOS emits less harmful substancesIQOS heats not burns tobacco or is smoke freeIQOS has no negative impact on indoor air qualityIQOS does not stain teeth or skinIQOS does not cause passive smoking% less harmful substances% less harmfulIQOS is safer than e-cigarettes
Austria (n=2)212111
Bulgaria (n=2)2221
Canada (n=1)11
Colombia (n=2)22211*1*
Denmark (n=3)323
France (n=1)11
Germany (n=2)22221
Greece (n=3)3
Italy (n=3)1131
Lebanon (n=3)2212
Lithuania (n=3)
Mexico (n=3)3231122
New Zealand (n=3)12311
Poland (n=3)1333
Saudi Arabia (n=2)2221
Slovenia (n=3)13
South Africa (n=3)13313
Spain (n=2)2221
Switzerland (n=3)23213
The Netherlands (n=3)222
UK (n=3)2332
USA (n=1)
Total, n (%)† 28 (52) 36 (67) 45 (83) 2 (4) 2 (4) 2 (4) 26 (48) 4 (7) 4 (7)
  • *1 conversation in Colombia contained both % less harmful substances and % less harmful.

  • †Percentage of the 54 successful webchats conversations.