Table 2

Intention to use and past 30-day e-cigarette use among youth and young adults and weekly aggregated truth ad awareness

Intention to use
OR (95% CI)		Past 30-day e-cigarette use
OR (95% CI)
<65% aggregated weekly awarenessREFREF
65–<70% aggregated weekly awareness0.86 (0.77 to 0.97)*0.86 (0.77 to 0.98)*
70–<75% aggregated weekly awareness0.85 (0.75 to 0.96)*0.84 (0.74 to 0.96)**
75%+ aggregated weekly awareness0.90 (0.79 to 1.02)0.82 (0.71 to 0.95)**
Individual awareness1.55 (1.44 to 1.67)***1.40 (1.30 to 1.51)***
Sex
 Female0.97 (0.92 to 1.04)1.07 (0.999 to 1.14)
 MaleREFREF
Age (years)
 15–17REFREF
 18–201.63 (1.53 to 1.74)***1.87 (1.72 to 2.04)***
 21–242.23 (2.07 to 2.40)***2.46 (2.24 to 2.71)***
Race/ethnicity
 Non-Hispanic whiteREFREF
 Non-Hispanic black0.92 (0.83 to 1.02)0.61 (0.55 to 0.68)***
 Hispanic1.11 (1.03 to 1.19)**0.75 (0.70 to 0.80)***
 Non-Hispanic other0.82 (0.74 to 0.91)***0.67 (0.60 to 0.75)***
Financial status
 Do not meet basic expenses1.46 (1.32 to 1.62)***1.60 (1.40 to 1.82)***
 Just meet basic expenses1.65 (1.51 to 1.81)***1.53 (1.38 to 1.70)***
 Meets needs1.34 (1.24 to 1.44)***1.32 (1.21 to 1.44)***
 Beyond meets needsREFREF
Parents smoked1.71 (1.59 to 1.83)***1.74 (1.60 to 1.89)***
Sensation seeking1.61 (1.54 to 1.69)***1.63 (1.55 to 1.71)***
Mental health1.30 (1.24 to 1.35)***1.17 (1.12 to 1.23)***

  • **p<0.05, **p<0.01, ***p<0.001.