Change in subjective effects and behavioural intentions from phase 1 (study product visit) to phase 3 (visit 5)
| Menthol roll-your-own cigarettes (n=51) | Menthol filtered little cigars (n=10) | Non-menthol cigarettes (n=18) | ||||
| Phase 1 Mean (SD) | Phase 3 Mean (SD) | Phase 1 Mean (SD) | Phase 3 Mean (SD) | Phase 1 Mean (SD) | Phase 3 Mean (SD) | |
| Subjective effects† | ||||||
| Want | 66.57 (25.02) | 44.90 (30.52)** | 58.80 (33.59) | 36.80 (38.80) | 59.67 (28.25) | 44.44 (33.64) |
| Like | 71.90 (24.92) | 54.39 (32.07)** | 62.50 (33.86) | 52.50 (35.16) | 60.17 (30.14) | 51.11 (30.12) |
| Enjoy | 70.33 (24.90) | 53.33 (31.45)** | 63.30 (34.13) | 47.30 (38.39) | 60.44 (32.11) | 50.44 (30.62) |
| Pleasurable | 71.06 (25.73) | 52.18 (32.09)** | 63.80 (33.25) | 44.20 (40.75) | 62.78 (32.54) | 49.00 (31.52) |
| Satisfying | 71.86 (27.39) | 57.55 (31.65)* | 55.30 (38.52) | 51.80 (40.56) | 63.33 (32.21) | 57.06 (29.97) |
| mCEQ† | ||||||
| Smoking satisfaction | 4.58 (1.56) | 3.89 (1.74)* | 3.80 (1.74) | 3.43 (1.94) | 4.17 (1.67) | 3.52 (1.83) |
| Psychological reward | 3.13 (1.49) | 2.90 (1.66) | 2.40 (1.98) | 2.26 (1.84) | 3.19 (1.48) | 2.58 (1.38) |
| Aversion | 2.01 (1.20) | 1.62 (1.23)* | 1.15 (0.34) | 1.15 (0.24) | 1.94 (1.32) | 1.67 (1.22) |
| Enjoyment of respiratory tract sensations | 4.27 (1.74) | 3.63 (1.88)* | 3.80 (2.39) | 2.70 (2.16) | 4.00 (1.81) | 3.17 (1.69) |
| Craving reduction | 4.75 (1.62) | 4.31 (1.73) | 4.10 (1.52) | 3.80 (1.93) | 5.61 (1.61) | 4.06 (1.76)* |
| OR | (95% CI) | OR | (95% CI) | OR | (95% CI) | |
| Behavioural intentions‡ | ||||||
| Try this product again | 0.40 | (0.16 to 1.00) | 0.25 | (0.03 to 2.47) | 0.22 | (0.04 to 1.23) |
| Purchase this product for personal use | 0.68 | (0.28 to 1.65) | 0.41 | (0.05 to 3.61) | 0.75 | (0.15 to 3.76) |
| Use this product regularly | 0.76 | (0.32 to 1.79) | 0.20 | (0.02 to 2.35) | 0.75 | (0.15 to 3.76) |
*P<0.05, **P<0.001.
†Mean (SD) are presented with p values from repeated measures ANOVA and Tukey’s adjustment for multiple comparisons. Aversion log-transformed for analysis.
‡Logistic regression models account for repeated measures within individuals and model the probability of response as ‘extremely likely/likely’ (vs ‘neutral/unlikely/extremely unlikely’) at phase 3 compared with phase 1 (reference).
ANOVA, analysis of variance; mCEQ, modified Cigarette Evaluation Questionnaire.