Table 2

Summary of tobacco depictions per minute of viewing time across series

Series title	Range of episode length (min)	Mean episode length (min)	Range of tobacco depictions (min–max)	Total tobacco depictions	Tobacco depictions/minute of viewing time
Black Mirror	62–67	65	0–6	6	0.047
Club de Cuervos	43–62	52	0–29	29	0.092
Daredevil—Marvel	49–54	51	0	0	0
House of Cards	52–58	55	0–17	33	0.15
Love, Death + Robots	8–17	12	0–30	63	0.56
Lucifer	48–50	49	0–31	61	0.25
Mirzapur	43–53	48	0–11	26	0.11
Narcos: Mexico	54–67	62	53–126	395	1.28
Sacred Games	43–51	46	0–18	33	0.18
Star Trek: Discovery	40–60	50	0	0	0
Stranger Things	48–62	56	5–143	216	0.77
Talking Tom and Friends	11–17	12	0	0	0
The Grand Tour	58–92	69	0–2	2	0.0041
The Handmaid’s Tale	48–63	56	0–16	21	0.054
Thirteen Reasons Why	56–70	59	0–3	3	0.0072
Titans	41–55	47	0	0	0
Ultraman	23–25	23	0	0	0
Umbrella Academy	45–60	55	0–36	53	0.19