Compound annual growth rates of total global and regional cigarette sales and those of PMI and BAT over the periods 2013–2020 inclusive and 2020–2022 inclusive
| Total | PMI | BAT‡ | ||||
| 2013–2020 | 2020–2022 | 2013–2020 | 2020–2022 | 2013–2020 | 2020–2022 | |
| World* | −2.56% | −0.69% | −3.73% | −0.84% | −1.77% | −2.98% |
| Europe† | −3.43% | −3.01% | −3.32% | −2.04% | −0.80% | −5.40% |
| Americas† | −3.54% | −3.35% | −4.73% | −1.45% | −3.92% | −3.82% |
| Middle East and Africa | 1.54% | 1.32% | 0.39% | 3.00% | −0.84% | −4.49% |
| Asia-Pacific* | −3.35% | 0.83% | −5.08% | −0.35% | −0.63% | 1.50% |
| Australasia | −6.72% | −11.6% | −10.9% | −15.7% | −7.35% | −13.7% |
*World and Asia-Pacific data excludes China.
†Region definitions are those used by Euromonitor, with Eastern and Western Europe combined as ‘Europe’ and North America and Latin America combined as ‘Americas’.
‡BAT data pre-2017 include sales figures of Reynolds American, which BAT acquired in full in 2017, allowing a truer comparison of current BAT sales with its historical sales.
BAT, British American Tobacco; PMI, Philip Morris International.