All | Capsules | Market segment | ||||||
Yes | No | Premium | Medium | Discount | Ultra-low | Illicit | ||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
January 2020 | 0.114*** | 0.154*** | 0.090** | 0.151** | 0.073 | 0.242** | 0.087* | 0.020 |
February 2020 | 0.208*** | 0.284*** | 0.163*** | 0.293*** | 0.173** | 0.209* | 0.216*** | 0.070 |
March 2020 | 0.245*** | 0.320*** | 0.199*** | 0.319*** | 0.311*** | 0.261** | 0.146** | 0.079 |
April 2020 | 0.276*** | 0.383*** | 0.209*** | 0.407*** | 0.346*** | 0.251** | 0.143** | 0.088 |
May 2020 | 0.209*** | 0.298*** | 0.154*** | 0.254*** | 0.270*** | 0.181 | 0.176*** | 0.022 |
June 2020 | 0.223*** | 0.245*** | 0.209*** | 0.345*** | 0.229*** | 0.137 | 0.180*** | 0.084 |
July 2020 | 0.170*** | 0.221*** | 0.140*** | 0.254*** | 0.163* | 0.119 | 0.133* | 0.120 |
August 2020 | 0.191*** | 0.287*** | 0.133** | 0.255*** | 0.294*** | 0.027 | 0.090 | 0.145 |
September 2020 | 0.178*** | 0.221*** | 0.153*** | 0.328*** | 0.214** | 0.046 | 0.081 | 0.073 |
October 2020 | 0.207*** | 0.252*** | 0.177*** | 0.353*** | 0.240** | 0.031 | 0.160** | 0.045 |
November 2020 | 0.180*** | 0.191*** | 0.172*** | 0.264*** | 0.238** | 0.069 | 0.110 | 0.084 |
December 2020 | 0.191*** | 0.220*** | 0.173*** | 0.261*** | 0.290*** | 0.071 | 0.110 | 0.064 |
2021 | 0.182*** | 0.205*** | 0.167*** | 0.324*** | 0.242** | −0.030 | 0.115 | 0.064 |
2018 | −0.034 | −0.062 | −0.020 | −0.138*** | −0.004 | 0.021 | 0.019 | −0.004 |
Trend | 0.002 | 0.003 | 0.002 | −0.003 | 0.002 | 0.013** | 0.006* | −0.004 |
Constant | 2.461*** | 2.930*** | 2.179*** | 3.231*** | 2.764*** | 2.305*** | 1.815*** | 1.350*** |
Observations | 5988 | 2231 | 3757 | 1550 | 1753 | 670 | 1388 | 627 |
R2 | 0.883 | 0.690 | 0.882 | 0.598 | 0.497 | 0.482 | 0.887 | 0.585 |
Own estimates based on Nielsen data for October 2018–September 2021. Each column corresponds to a model fitted separately. Fixed effects by product, ***p<0.001, **p<0.01, *p<0.05.