Additive | Key mechanism or characteristic | Reported sensory effects | Comments about evidence base |
Menthol | Activating cooling receptor TRPM-8 | Increase cooling, reduce harshness of nicotine, minty flavour | Data for both tobacco products and e-cigarettes Increased inhalation behaviour in rodents but inconclusive effects on inhalation behaviour in humans |
Wilkinson Sword (WS) compounds, such as WS-3, WS-5, WS-14 and WS-23 | Activating cooling receptor TRPM-8 | Increase cooling, reduce harshness, reduce bitterness | Data predominately for e-cigarettes Often combined with other flavours in ‘ice’ hybrid flavours in e-cigarettes |
Organic acids and nicotine salts in e-cigarettes | pH lowering | Increase mildness, reduce harshness and irritation | Effects mainly for higher nicotine concentration products Higher blood nicotine levels |
Sugars in tobacco | pH lowering | Combust to acids, increase mildness | Mainly industry data |
Organic acids in tobacco | pH lowering | Increase mildness, decrease irritation | Mainly industry data |
Flavourings with sweet properties | Olfactory and orosensory mechanisms | Increase sweetness, reduce bitterness, partial evidence of increased smoothness and reduced harshness | Data predominately in e-cigarettes, hookahs and cigars |
Sugars | Olfactory and orosensory mechanisms | Impart a sweet flavour | Predominately in cigarettes; mainly industry data |