Date of policy change | HWLs from May 2009 | HWLs from December 2011 | HWLs from April 2016 |
Summary of policy change | First HWLs mandated: Symbolic image must cover at least 40% of the front of SLT tobacco packaging | Change to a pictorial HWL: Pictorial image must cover at least 40% of the front of SLT tobacco packaging | Increase in size of a pictorial HWL: Pictorial image must cover at least 85% of the front and back of SLT tobacco packaging. Warnings must be at least 3.5 cm in width and 4 cm in height. |
Example image | |||
Wave when HWL’s effectiveness was measured | Wave 1: August 2010–October 2011 | Wave 2: October 2012–September 2013 | Wave 3: July 2018–July 2019 |
HWLs, Health Warning Labels.