Table 1

Total and per capita (≥18 years) sales of cigarettes and heated tobacco products* in Japan from 2011 to 2023

YearTotal cigarette sales (billions)Per capita cigarette salesTotal heated tobacco sticks or equivalent sales
(billions)
Per capita heated tobacco stick or equivalent salesTotal combined cigarette and heated tobacco stick or equivalent sales (billions)Per capita combined cigarette and heated tobacco stick or equivalent sales
2011195.3181700195.31817
2012196.6183100196.61831
2013192.6179400192.61794
2014186.2173600186.21736
2015182.3169500182.31695
2016173.816145.147178.91662
2017146.5136020.3188166.81548
2018133.6123934.6321168.21560
2019125116337.3347162.31510
2020114.9106640.3374155.21439
2021105.297945.1419150.31398
202297.791150.34691481380
202392.286256.5529148.71390
  • *Each HTP heated tobacco stick is consider equivalent to one cigarette. For tobacco capsule systems such as JTI’s Ploom Tech, we counted five tobacco capsules equivalent to a single cigarette.

  • HTP, heated tobacco product.