Year | Total cigarette sales (billions) | Per capita cigarette sales | Total heated tobacco sticks or equivalent sales (billions) | Per capita heated tobacco stick or equivalent sales | Total combined cigarette and heated tobacco stick or equivalent sales (billions) | Per capita combined cigarette and heated tobacco stick or equivalent sales |
2011 | 195.3 | 1817 | 0 | 0 | 195.3 | 1817 |
2012 | 196.6 | 1831 | 0 | 0 | 196.6 | 1831 |
2013 | 192.6 | 1794 | 0 | 0 | 192.6 | 1794 |
2014 | 186.2 | 1736 | 0 | 0 | 186.2 | 1736 |
2015 | 182.3 | 1695 | 0 | 0 | 182.3 | 1695 |
2016 | 173.8 | 1614 | 5.1 | 47 | 178.9 | 1662 |
2017 | 146.5 | 1360 | 20.3 | 188 | 166.8 | 1548 |
2018 | 133.6 | 1239 | 34.6 | 321 | 168.2 | 1560 |
2019 | 125 | 1163 | 37.3 | 347 | 162.3 | 1510 |
2020 | 114.9 | 1066 | 40.3 | 374 | 155.2 | 1439 |
2021 | 105.2 | 979 | 45.1 | 419 | 150.3 | 1398 |
2022 | 97.7 | 911 | 50.3 | 469 | 148 | 1380 |
2023 | 92.2 | 862 | 56.5 | 529 | 148.7 | 1390 |
*Each HTP heated tobacco stick is consider equivalent to one cigarette. For tobacco capsule systems such as JTI’s Ploom Tech, we counted five tobacco capsules equivalent to a single cigarette.
HTP, heated tobacco product.