Table 1

Characteristics of business-to-business oral nicotine product (ONP) advertisements (ads) (N=50)

ONP brandAd typen (%)Product type(s)Nicotine strength(s)Cooling flavour(s)Fruit flavour(s)Other flavour(s)/ unflavoured
RoguePrint13 (26%)Nicotine pouches, gum, lozenges, tablets2 mg, 3 mg,
4 mg, 6 mg		Peppermint, wintergreenCitrus, mango, berry, lemon, fruit flavours*Tobacco, honey
Online5 (10%)Nicotine pouches, gum, lozenges, tablets, unspecified†3 mg, 6 mgPeppermintMango, lemon
ZynPrint7 (14%)Nicotine pouches3 mg, 6 mgCool mint, wintergreen, peppermint, spearmint, chill, mentholCitrusCinnamon, coffee, smooth‡
Online1 (2%)Nicotine pouches3 mg, 6 mgChill–Smooth‡
On!Print5 (10%)Nicotine pouches2 mg, 4 mg,
8 mg		Wintergreen, mintCitrusCinnamon, coffee
Online3 (6%)Nicotine pouchesUnspecifiedMint
VeloPrint3 (6%)Nicotine pouches, lozenges4 mg, 7 mgMint, dark mint, spearmint, wintergreenBerry, dragon fruit, citrusCrema
Online1 (2%)Nicotine pouchesUnspecifiedUnspecified
NIINPrint2 (4%)Synthetic pouches3 mg, 6 mgSpearmint, wintergreen, cool mint, citrus chill–Cinnamon
Black BuffaloPrint2 (4%)Nicotine pouches, long-cut dipUnspecifiedWintergreen, mintBlood orange, PeachStraight
PouchesPrint2 (4%)Nicotine pouches7 mg, 3 mgCitrus ice, banana ice, skit iceStrawberry banana, pineapple banana
FREPrint1 (2%)Nicotine pouches9 mg, 12 mgMint, wintergreen–Sweet, lush, mocha
Fully LoadedPrint1 (2%)Long-cut dipUnspecified§Wintergreen––
PixotinePrint4 (8%)Nicotine toothpicks3 mgWinter iceCinnamon, tobacco

  • *Fruit flavours seen as distinct flavour in addition to other specific fruit flavour names

  • †One online Rogue ad did not specify the type of nicotine products.

  • ‡smooth was classified as being unflavoured

  • §ad mentions ‘three levels of nicotine concentrations available’ but no specifications provided