Development of the UNC Perceived Message Effectiveness Scale for Youth
Seth M Noar, Nisha Gottfredson, Rhyan N Vereen, Rachel Kurtzman, Jennifer Mendel Sheldon, Elizabeth Adams, Marissa G Hall, Noel T Brewer
Tobacco Control Sep 2023, 32 (5) 553-558; DOI: 10.1136/tobaccocontrol-2021-056929