social marketing

Electronic cigarette retailers use Pokémon Go to market products
Matthew G Kirkpatrick, Tess Boley Cruz, Nicholas I Goldenson, Jon-Patrick Allem, Kar-Hai Chu, Mary Ann Pentz, Jennifer B Unger

Tobacco Control Dec 2017, 26 (e2) e145-e147; DOI: 10.1136/tobaccocontrol-2016-053369
Use of new media to support passage of Vietnam's national tobacco control legislation
Mego Lien, Tom Carroll, Stephen Hamill, Phan Thi Hai

Tobacco Control Nov 2017, 26 (6) 720-724; DOI: 10.1136/tobaccocontrol-2015-052868
Vaping on Instagram: cloud chasing, hand checks and product placement
Kar-Hai Chu, Jon-Patrick Allem, Tess Boley Cruz, Jennifer B Unger

Tobacco Control Sep 2017, 26 (5) 575-578; DOI: 10.1136/tobaccocontrol-2016-053052
Are retailers compliant with zoning regulations that ban tobacco sales near schools in Changsha, China?
Ling Wang, Bo Lu, Mary Ellen Wewers, Randi E Foraker, Mengyao Xie, Amy K Ferketich

Tobacco Control Jul 2017, 26 (4) 446-451; DOI: 10.1136/tobaccocontrol-2015-052787
Raw and real: an innovative communication approach to smokeless tobacco control messaging in low and middle-income countries
Tahir Turk, Pankaj Chaturvedi, Nandita Murukutla, Vaishakhi Mallik, Praveen Sinha, Sandra Mullin

Tobacco Control Jul 2017, 26 (4) 476-481; DOI: 10.1136/tobaccocontrol-2016-052968
Developing antitobacco mass media campaign messages in a low-resource setting: experience from the Kingdom of Tonga
C Sugden, P Phongsavan, S Gloede, S Filiai, V O Tongamana

Tobacco Control May 2017, 26 (3) 344-348; DOI: 10.1136/tobaccocontrol-2015-052755
Mining social media data for opinion polarities about electronic cigarettes
Hongying Dai, Jianqiang Hao

Tobacco Control Mar 2017, 26 (2) 175-180; DOI: 10.1136/tobaccocontrol-2015-052818
Electronic cigarette marketing tactics in mainland China
Nan Jiang, Sai Yin Ho, Tai Hing Lam

Tobacco Control Mar 2017, 26 (2) 230-232; DOI: 10.1136/tobaccocontrol-2015-052824
Porsche Design's Shisha 2 hits the Lebanese market
Hala Alaouie, Rima Nakkash, Rima Afifi

Tobacco Control Jan 2017, 26 (1) 119-120; DOI: 10.1136/tobaccocontrol-2015-052709
Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial
Tim McAfee, Kevin C Davis, Paul Shafer, Deesha Patel, Robert Alexander, Rebecca Bunnell

Tobacco Control Jan 2017, 26 (1) 19-28; DOI: 10.1136/tobaccocontrol-2015-052517

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