IQOS labelling will mislead consumers
Karma McKelvey, Lucy Popova, Minji Kim, Lauren Kass Lempert, Benjamin W Chaffee, Maya Vijayaraghavan, Pamela Ling, Bonnie Halpern-Felsher
Tobacco Control Nov 2018, 27 (Suppl 1) s48-s54; DOI: 10.1136/tobaccocontrol-2018-054333