Summary
Objective:
To study the prevalence of smoking in German television in 2005.
Methods:
Content analysis of all programmes of the four main national channels Das Erste, ZDF, RTL and Pro7 over one week between 3 pm and 12 pm. A total of 395 programmes were analysed (252 h of programming). Each programme was coded regarding whether there was one or more smoking occurrence, defined as active smoking or handling with tobacco products by a character.
Results:
Smoking was portrayed in 176 (45 %) of the programmes. Smoking occurrences were frequent in movies (77 %), and in TV magazines (69 %). Movies, films, and serials produced in Germany showed more often smoking (65 %) compared with productions from abroad (48 %; p = 0.051).
Conclusions:
Smoking is frequently portrayed in German TV.
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Submitted: 29 January 2007, Revised: 16 May 2007, Accepted: 22 May 2007
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Hanewinkel, R., Wiborg, G. Smoking in contemporary German television programming. Int J Public Health 52, 308–312 (2007). https://doi.org/10.1007/s00038-007-6107-9
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DOI: https://doi.org/10.1007/s00038-007-6107-9