Peer modeling influences on smoking behavior of heavy and light smokers

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Abstract

Twelve heavy (>20 cigs/day) and twelve light (< cigs/day) male smokers were individually exposed to a high rate smoking confederate model in one session and a low rate smoking confederate model in another session. In both conditions, the model was “warm and friendly” to enhance his effectiveness. Cigarette frequency, inter-cigarette interval, and the various topographical components of smoking (puff frequency, percent tobacco burned, cigarette duration, puff duration, and average inter-puff interval) served as the dependent measures. Subjects smoked more cigarettes and took less time between cigarettes when exposed to a high rate model compared with exposure to a low rate model. Topography measures were not significantly influenced by the modeling conditions. There were no significant differences between heavy and light smokers with respect to any of the dependent measures.

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