Nicotine addiction: A pediatric disease

https://doi.org/10.1016/S0022-3476(97)70232-4Get rights and content

Abstract

Editor's note: It has been stated by Dr. David Kessler that “adolescents are the gateway through which tobacco addiction enters the population.” Multiple studies have indicated that, while setting the stage for health-related problems later in life, cigarette smoking itself does not leave the young habitué unaffected. The most recent study, by Gold et al.,*determined the sex-specific effects of cigarette smoking on the level and growth of lung function in adolescence, when the majority of the people in the United States who smoke tried their first cigarette. They found that cigarette smoking was associated with evidence of mild airway obstruction and slowed growth of lung function in adolescents. The data also suggested that adolescent girls may be more vulnerable than boys to the effects of smoking on lung function. This is of great concern because it is clear that the smoking rate among teenage girls has risen to the point where they are the major source of new smokers in the United States.

The concern regarding nicotine addiction has led Dr. Kessler to label it a “pediatric disease.” Dr. Kessler, himself a pediatrician, has been recognized for addressing the issue of cigarette smoking during his stewardship of the FDA and was the 1996 recipient of the American Academy of Pediatrics' Excellence in Public Service Award for his work. Dr. Kessler has stepped down as commissioner of the FDA. Despite his departure, his stated goal was to reduce the number of new tobacco users by 50% in 7 years. If this goal is to be achieved, it will require increased understanding and a major commitment by pediatric health care providers.

Given the special circumstances and the global importance of these issues, we have invited Dr. Kessler and his colleagues to comment on this pediatric disease. We invite your commentary.— W. F. Balistreri

Section snippets

ADOLESCENT ANGST

Researchers in at least one leading U.S. tobacco company have tried to understand the complex psychology of adolescence and how products like cigarettes can fit into the evolving development of personality. “The fragile, developing self-image of the young person needs all of the support and enhancement it can get,” wrote RJR's Teague 4 in 1973. “Smoking may appear to enhance that self-image in a variety of ways …. This self-image enhancement effect has traditionally been a strong promotional

EVERYWHERE THEY LOOK

In 1971, tobacco advertising was banned from television, a highly effective medium for reaching young people. 12 As a replacement, the tobacco companies learned to use other venues to reach their many audiences with multiple messages. Almost all of these messages reach adolescents in one way or another; some are particularly effective with a young audience.

Colorful tobacco advertisements abound in the magazines read by adults and adolescents alike. They play on the adolescent themes of glamour,

APPEALING TO ADOLESCENTS

The tobacco companies strongly deny that their advertising is aimed at adolescents younger than 18 years of age. They say that if the advertising appeals to the nation's youth, that is beyond their control.

Yet the documents and statements from employees of at least one tobacco company indicate that young people are a target. RJR, for example, created a marketing strategy that seems to be aimed primarily at young smokers. Its Young Adult Smokers program features the extensive use of promotional

MARKETPLACE BASED ON ADDICTION

Once adolescents begin to light up, it does not take long for them to want to quit, as some tobacco companies quickly learned from their market research. “However intriguing smoking was at 11, 12, or 13, by the age of 16 or 17, many regretted their use of cigarettes for health reasons and because they feel unable to stop smoking when they want to,” concluded the report of “Project 16,” 8 a study conducted by Kwechansky Marketing Research in 1977 for Imperial Tobacco, Ltd., of Canada, an

MORE THAN JUST CIGARETTES

UST, the nation's leading producer of smokeless tobacco products such as snuff and chewing tobacco, developed marketing and product strategies that were intended to lead a smokeless-tobacco user from “starter” products with relatively low levels of nicotine to brands with higher levels of nicotine. Company documents show that lower nicotine starter brands of smokeless tobacco were created for new users who could not yet tolerate the higher nicotine products. One document showed that UST

PREVENTING PUBLIC HEALTH HAVOC

This article would be just an interesting review of a major industry's struggle for financial survival were it not for the impact that tobacco has on the public health. The fact is that tobacco products will kill more than 400,000 Americans this year. 53 The annual number of deaths caused by smoking in the United States exceeds those of deaths caused by acquired immunodeficiency syndrome, car accidents, alcohol, homicides, illegal drugs, suicides, and fires— combined . 74 Worse, these premature

A GENERATIONAL FIREBREAK

As a society—as government officials, public health experts, pediatricians, and parents—we have been slow to understand the dynamic of smoking initiation and addiction. In the past, we thought it was an issue of adults' quitting; now we know it is about children's starting. If the tragedy of tobacco use is ever to be stopped, we need to become more sophisticated and smarter in preventing our children from starting to use tobacco.

As physicians on the front lines of patient care, we must create a

References (54)

  • Institute of Medicine

    Growing up tobacco free: preventing nicotine addiction in children and youths

  • U.S. Department of Health and Human Services

    Preventing tobacco use among young people: a report of the Surgeon General

  • Office of Applied Studies

    National Household Survey of Drug Abuse, 1994-B

    (1994)
  • CE. Teague

    Memorandum: research planning memorandum on some thoughts about new brands of cigarettes for the youth market

  • CE Teague

    Memorandum: planning assumptions and forecast for the periods 1976–1986

  • DS. Burrows

    Strategic Research Report, Marketing Development Department

  • Kwechansky Marketing Research. Project 16

    (October 18, 1977)
  • M. Mintz

    Marketing tobacco to children

    The Nation

    (1991)
  • CE. Teague

    Memorandum: the nature of the tobacco business and the crucial role of nicotine

    (April 14, 1972)
  • MR Solomon

    Consumer behavior buying, having, and being

  • Federal Trade Commission

    Trade regulation rule for the prevention of unfair or deceptive advertising and labeling of cigarettes in relation to the health hazards of smoking, and accompanying statement of basis and purpose of rule

  • Outdoor Advertising Association of America

    Outdoor: it's not a medium, it's a large

    (December 20, 1995)
  • A. Fahey

    Outdoors sets limits

    Advertising Age

    (1990)
  • Roper Starch Worldwide

    Advertising character and slogan survey

    (November 1993)
  • Tobacco Institute

    Cigarette advertising and promotion code

    (December 1990)
  • SD. Ballin
  • DA Kessler et al.

    The Food and Drug Administration's regulation of tobacco products

    N Engl J Med

    (1996)
  • PM Fischer et al.

    Brand logo recognition by children aged 3 to 6 years: Mickey Mouse and Old Joe the Camel

    JAMA

    (1991)
  • R Mizerski et al.
  • Centers for Disease Control and Prevention

    Changes in the cigarette brand preference of adolescent smokers—United States, 1989-93

    MMWR Morb Mortal Wkly Rep

    (1994)
  • I. Teinowitz

    Add RJR to list of cigarette price cuts

    Advertising Age

    (April 26, 1993)
  • P. Jennings

    Never say die: how the cigarette companies keep on winning

    ABC News, Peter Jennings Reporting

    (June 27, 1996)
  • JP. McMahon

    Memorandum: RJR sales company to sales reps

    (January 10, 1990)
  • MJ. McCarthy

    Tobacco critics see a subtle sell to kids

    The Wall Street Journal

    (May 3, 1990)
  • RG. Warlick

    Memorandum: RJR sales company to all area sales representatives, sales representatives, and chain service representatives

    (April 5, 1990)
  • Cited by (80)

    • Spatial, temporal, and demographic patterns in prevalence of smoking tobacco use and initiation among young people in 204 countries and territories, 1990–2019

      2021, The Lancet Public Health
      Citation Excerpt :

      Previous studies have found that initiation of smoking tobacco use occurs predominantly among young people.9,13–15 Behavioural and biological studies suggest that young people are particularly susceptible to addiction, and that most adult smokers regret starting smoking.16–18 Despite this abundant motivating evidence, a study of tobacco use among adolescents aged 13–15 years across 143 countries found variable progress in reducing prevalence in this age group.19

    • Prevalence and behavior regarding cigarette and water pipe smoking among Syrian undergraduates

      2020, Heliyon
      Citation Excerpt :

      Evidence has shown that the earlier the individual starts smoking the more likely they are to become regular adult smokers [32, 33]. The present study showed that the majority of undergraduates started smoking before the age of 19 These findings are in accordance to previous studies [34, 35, 36]. Water pipe smoking is extensively used in the ME and is now adopted by western countries [37, 38].

    • An exploratory randomized controlled trial of a novel high-school-based smoking cessation intervention for adolescent smokers using abstinence-contingent incentives and cognitive behavioral therapy

      2013, Drug and Alcohol Dependence
      Citation Excerpt :

      Tobacco smoking, a leading preventable cause of premature death in the United States and worldwide, is a pediatric disease (Kessler et al., 1997).

    View all citing articles on Scopus

    J Pediatr 9/18/80198

    al.,*

    Gold DR, Wang X, Wypij D, Speizer FE, Ware JH, Dockery DW. Effects of cigarette smoking on lung function in adolescent boys and girls. N Engl J Med 1996;335:931-7.

    View full text