Original articleExposure and Engagement With Tobacco- and E-Cigarette–Related Social Media
Section snippets
Study design and participants
The current study was a cross-sectional analysis of the baseline survey of the Texas Adolescent Tobacco and Marketing Surveillance System (TATAMS). TATAMS is a 3-year longitudinal study that measures use of tobacco products and exposure to marketing of tobacco products in Texas adolescents every 6 months. TATAMS was reviewed and approved by the University of Texas School of Public Health Committee for the Protection of Human Subjects (HSC-SPH-13-0377) and by local school district review
Results
The majority of respondents had never used combustible tobacco or e-cigarettes (75.8%) and had not used combustible tobacco or e-cigarettes in the past month (89.8%). However, over one third of the sample reported being susceptible to combustible tobacco or e-cigarettes (34.1%) (Table 1).
Discussion
Our results suggest that over half of all middle and high school students are exposed to tobacco- or e-cigarette–related social media. Girls, high school students, high sensation seekers, and students with friends who use tobacco were the most likely to report exposure to tobacco- or e-cigarette–related social media, as well as the most likely to report writing, responding, or reblogging tobacco-related posts. In multivariate models, those who were susceptible to e-cigarettes, combustible
Acknowledgments
E.H. is a postdoctoral fellow at the Oklahoma Tobacco Research Center (OTRC). The OTRC is supported by the Oklahoma Tobacco Settlement Endowment Trust (TSET). All individuals who contributed significantly to the work are listed as authors. A presentation based on this article was presented at the 2016 Society for Research on Nicotine and Tobacco Annual Meeting.
References (40)
- et al.
Youth access, creation, and content of smokeless tobacco (“dip”) videos in social media
J Adolesc Health
(2012) - et al.
Brief measures of sensation seeking for screening and large-scale surveys
Drug Alcohol Depend
(2003) Tobacco use among middle and high school students—United States, 2011–2015
Morb Mortal Weekly Rep
(2016)Preventing tobacco use among youth and young adults: A report of the Surgeon General
(2012)The role of the media in promoting and Reducing tobacco Use
(2008)- et al.
Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours
Cochrane Database Syst Rev
(2011) - et al.
The extent to which tobacco marketing and tobacco use in films contribute to children's use of tobacco: A meta-analysis
Arch Pediatr Adolesc Med
(2006) - et al.
Smoking in the movies increases adolescent smoking: A review
Pediatrics
(2005) Teens, social media & Technology Overview 2015
(2015)- et al.
Adolescent alcohol-related risk cognitions: The roles of social norms and social networking sites
Psychol Addict Behav
(2011)
Portrayal of smokeless tobacco in YouTube videos
Nicotine Tob Res
Portrayal of electronic cigarettes on YouTube
BMC Public Health
YouTube: A promotional vehicle for little cigars and cigarillos?
Tob Control
Exploring how the tobacco industry presents and promotes itself in social media
J Med Internet Res
The cigar ambassador: How Snoop Dogg uses Instagram to promote tobacco use
Tob Control
British American tobacco on Facebook: Undermining article 13 of the global World Health Organization framework convention on tobacco control
Tob Control
An examination of electronic cigarette content on social media: Analysis of e-cigarette flavor content on Reddit
Int J Environ Res Public Health
Social lListening: A content analysis of e-cigarette discussions on twitter
J Med Internet Res
“I'll be your cigarette—Light me up and get on with it”: Examining smoking imagery on YouTube
Nicotine Tob Res
Sex differences in hookah-related images posted on Tumblr: A content analysis
J Health Commun
Cited by (0)
Conflicts of Interest: The authors have no conflicts of interest to disclose.
Disclaimer: The content is solely the responsibility of the authors and does not necessarily represent the official views of OTRC or TSET.