Purpose: To examine the relationship between exposure to pro-smoking messages in media and susceptibility to smoking adoption among middle school students. The hypothesis that parental restriction of R-rated movie viewing is associated with lower adolescent smoking susceptibility was tested.
Methods: A sample of 1687 6th-, 7th-, and 8th-grade students from four Wisconsin middle schools were surveyed about their use of cigarettes, exposure to smoking in media, their views of smoking, and peer smoking behaviors.
Results: An index of smoking susceptibility was created using measures of cigarette use and future intention to smoke. A zero-order correlation for parental restriction of R-rated movie viewing and smoking susceptibility showed a strong association (r = -.36, p < .001). A hierarchical logistic regression yielded odds ratios (ORs) for being susceptible to or having tried smoking for three levels of parental R-rated movie restriction. Results show that compared to full restriction, respondents with partial or no restriction were more likely to be susceptible to smoking (partial restriction: OR = 2.1, 95% CI = 1.5-2.8; no restriction: OR = 3.3, 95% CI = 2.3-4.6), when controlling for demographic factors, and family and friend smoking. Analyses using a measure of smoking prevalence as the dependent variable yielded similar results (partial restriction: OR = 1.5, 95% CI = 1.0-2.2; no restriction: OR = 2.5, 95% CI = 1.7-3.7).
Conclusions: Parental restriction of R-rated movie viewing is associated with both lower adolescent smoking susceptibility and lower smoking rates.