Mass media campaigns within reach: effective efforts with limited resources in Russia's capital city

Tob Control. 2011 Nov;20(6):439-41. doi: 10.1136/tc.2010.041269. Epub 2011 Jun 18.

Abstract

Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Adult
  • Government Programs / methods
  • Health Knowledge, Attitudes, Practice
  • Health Promotion / economics
  • Health Promotion / methods*
  • Humans
  • Mass Media / economics*
  • Middle Aged
  • Moscow
  • Program Evaluation
  • Smoking / adverse effects
  • Smoking Cessation / methods*
  • Smoking Prevention*
  • Young Adult