Abstract
Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed.
Publication types
-
Research Support, Non-U.S. Gov't
MeSH terms
-
Adolescent
-
Adult
-
Government Programs / methods
-
Health Knowledge, Attitudes, Practice
-
Health Promotion / economics
-
Health Promotion / methods*
-
Humans
-
Mass Media / economics*
-
Middle Aged
-
Moscow
-
Program Evaluation
-
Smoking / adverse effects
-
Smoking Cessation / methods*
-
Smoking Prevention*
-
Young Adult