Vertical brand extensions: current research and managerial implications
CK Kim, AM Lavack - Journal of product & brand management, 1996 - emerald.com
Relates evidence which suggests that launching a vertical brand extension generally has a
negative impact on the core brand because it dilutes the core brand image, advising that a …
negative impact on the core brand because it dilutes the core brand image, advising that a …
Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
Purpose–The purpose of this paper is to examine the role of social marketing programs in
preventing drunk driving, and how protection motivation theory (PMT) can be used to create …
preventing drunk driving, and how protection motivation theory (PMT) can be used to create …
Effect of perceived brand origin associations on consumer perceptions of quality
MV Thakor, AM Lavack - Journal of Product & Brand Management, 2003 - emerald.com
Reviews recent work in the country of origin and brand name literatures regarding the
formation of perceptions regarding perceived brand origin. Based on this review, presents …
formation of perceptions regarding perceived brand origin. Based on this review, presents …
Impulse buying: the role of affect, social influence, and subjective wellbeing
Purpose–The purpose of this research is to examine predictors of impulse buying. Although
moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work …
moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work …
Consumer evaluation of vertical brand extensions and core brands
CK Kim, AM Lavack, M Smith - Journal of Business Research, 2001 - Elsevier
This research uses categorization theory to understand the dynamics of vertical brand
extensions. Two experiments measure consumer evaluations of both core brands and …
extensions. Two experiments measure consumer evaluations of both core brands and …
Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students
Purpose–This cross‐cultural study examines inter‐relationships between values (using the
list of values), collective self‐esteem (CSE), and consumer susceptibility to interpersonal …
list of values), collective self‐esteem (CSE), and consumer susceptibility to interpersonal …
[PDF][PDF] Cause-related marketing: Impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation
This paper looks at two aspects of cause-related marketing (size of the corporate donation
and size of the cause-related promotion), and examines the impact of these two variables on …
and size of the cause-related promotion), and examines the impact of these two variables on …
Campaigns targeting perpetrators of intimate partner violence
Intimate partner violence (IPV) is a global public health concern with significant physical,
emotional, and economic costs. Persuading IPV perpetrators to change their behavior could …
emotional, and economic costs. Persuading IPV perpetrators to change their behavior could …
Tobacco point-of-purchase promotion: examining tobacco industry documents
AM Lavack, G Toth - Tobacco control, 2006 - tobaccocontrol.bmj.com
In the face of increasing media restrictions around the world, point-of-purchase promotion
(also called point-of-sale merchandising, and frequently abbreviated as POP or POS) is now …
(also called point-of-sale merchandising, and frequently abbreviated as POP or POS) is now …
Music-brand congruency in highand low-cognition radio advertising
AM Lavack, MV Thakor, I Bottausci - International Journal of …, 2008 - Taylor & Francis
Many radio commercials use background music to accompany a message. This research
examines how brand-congruent music (ie music that 'fits' the brand) will affect 'Attitude …
examines how brand-congruent music (ie music that 'fits' the brand) will affect 'Attitude …