Vertical brand extensions: current research and managerial implications

CK Kim, AM Lavack - Journal of product & brand management, 1996 - emerald.com
Relates evidence which suggests that launching a vertical brand extension generally has a
negative impact on the core brand because it dilutes the core brand image, advising that a …

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

M Cismaru, AM Lavack, E Markewich - International Marketing Review, 2009 - emerald.com
Purpose–The purpose of this paper is to examine the role of social marketing programs in
preventing drunk driving, and how protection motivation theory (PMT) can be used to create …

Effect of perceived brand origin associations on consumer perceptions of quality

MV Thakor, AM Lavack - Journal of Product & Brand Management, 2003 - emerald.com
Reviews recent work in the country of origin and brand name literatures regarding the
formation of perceptions regarding perceived brand origin. Based on this review, presents …

Impulse buying: the role of affect, social influence, and subjective wellbeing

DH Silvera, AM Lavack, F Kropp - Journal of consumer marketing, 2008 - emerald.com
Purpose–The purpose of this research is to examine predictors of impulse buying. Although
moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work …

Consumer evaluation of vertical brand extensions and core brands

CK Kim, AM Lavack, M Smith - Journal of Business Research, 2001 - Elsevier
This research uses categorization theory to understand the dynamics of vertical brand
extensions. Two experiments measure consumer evaluations of both core brands and …

Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students

F Kropp, AM Lavack, DH Silvera - International Marketing Review, 2005 - emerald.com
Purpose–This cross‐cultural study examines inter‐relationships between values (using the
list of values), collective self‐esteem (CSE), and consumer susceptibility to interpersonal …

[PDF][PDF] Cause-related marketing: Impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation

DW Dahl, AM Lavack - AMA winter educators' conference …, 1995 - researchgate.net
This paper looks at two aspects of cause-related marketing (size of the corporate donation
and size of the cause-related promotion), and examines the impact of these two variables on …

Campaigns targeting perpetrators of intimate partner violence

M Cismaru, AM Lavack - Trauma, Violence, & Abuse, 2011 - journals.sagepub.com
Intimate partner violence (IPV) is a global public health concern with significant physical,
emotional, and economic costs. Persuading IPV perpetrators to change their behavior could …

Tobacco point-of-purchase promotion: examining tobacco industry documents

AM Lavack, G Toth - Tobacco control, 2006 - tobaccocontrol.bmj.com
In the face of increasing media restrictions around the world, point-of-purchase promotion
(also called point-of-sale merchandising, and frequently abbreviated as POP or POS) is now …

Music-brand congruency in highand low-cognition radio advertising

AM Lavack, MV Thakor, I Bottausci - International Journal of …, 2008 - Taylor & Francis
Many radio commercials use background music to accompany a message. This research
examines how brand-congruent music (ie music that 'fits' the brand) will affect 'Attitude …