Unboxing videos allow consumers a vicarious experience of a product, with more emotional
connection than a review. Unboxing is conceptualised as a practice made up of three …

Background Tobacco companies have opposed the removal of tobacco retail displays,
arguing this would compromise retailers' safety, increase retail crime, reduce retailers' …

Cancel culture is a social media phenomenon that targets someone for bad behavior in a
process of public shaming, or, being “cancelled”. I use qualitative analysis methods to …

Artificial Intelligence (AI) technology offers many opportunities for use in influencer
marketing. There is however, no standardised ethical frameworks for use in this specific …