This valuable book examines the complex psychological processes involved in answering
different types of survey questions. Drawing on both classic and modern research from …

Psychologists have worried about the distortions introduced into standardized personality
measures by social desirability bias. Survey researchers have had similar concerns about …

We begin this article with the assumption that attitudes are best understood as structures in
long-term memory, and we look at the implications of this view for the response process in …

Praise for the First Edition:" The book makes a valuable contribution by synthesizing current
research and identifying areas for future investigation for each aspect of the survey process." …

This study compared three methods of collecting survey data about sexual behaviors and
other sensitive topics: computer-assisted personal interviewing (CAPI), computer-assisted …

Although it is well established that self-administered questionnaires tend to yield fewer
reports in the socially desirable direction than do interviewer-administered questionnaires …

This article proposes contemporary best-practice recommendations for stated preference
(SP) studies used to inform decision making, grounded in the accumulated body of peer …

Survey researchers routinely conduct studies that use different methods of data collection
and inference. But for at least the past 60 years, the probabilitysampling framework has …

We carried out an experiment that compared telephone and Web versions of a
questionnaire that assessed attitudes toward science and knowledge of basic scientific facts …

The development and widespread use of Web surveys have resulted in an outpouring of
research on their design. In this volume, Tourangeau, Conrad, and Couper provide a …