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Tobacco industry co-optation of culture? Converging culturally specific and mainstream tobacco products in India
  1. Arnab Mukherjea
  1. Correspondence to Dr Arnab Mukherjea, Postdoctoral Scholar, Center for Tobacco Control Research and Education, Department of Medicine, University of California, San Francisco, 530 Parnassus Avenue, Suite 366, San Francisco, CA 94143-1390, USA; arnab.mukherjea{at}ucsf.edu

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Snus is a moist tobacco product containing finely chopped tobacco in a tea bag-like pouch, which is placed under the lip for consumption.1 Snus proponents claim that it is a less harmful option than smoking cigarettes and is lower in carcinogens than traditional smokeless tobacco products.1 2 However, concerns have been raised about the addictive potential of snus and the potential for increasing dual use of smoked and smokeless products. Snus has been heavily marketed in its native Sweden, as well as Norway, Canada and the USA.2 However, other than test marketing in Japan, the popularity and marketing of snus seems to be …

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