You are here

Article info

Article menu
Original article
Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues

Authors

  • Jessica K Pepper Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  • Sherry L Emery Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, Illinois, USA PubMed articlesGoogle scholar articles
  • Kurt M Ribisl Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  • Brian G Southwell Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA School of Journalism and Mass Communication, University of North Carolina, Chapel Hill, North Carolina, USA RTI International, Durham, North Carolina, USA PubMed articlesGoogle scholar articles
  • Noel T Brewer Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Jessica K Pepper, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 319D Rosenau Hall, CB 7440, Chapel Hill, North Carolina 27599-7440, USA; pepper{at}unc.edu
View Full Text

Citation

Pepper JK, Emery SL, Ribisl KM, et al
Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues
Tobacco Control 2014;23:iii31-iii36.

Publication history

  • Received April 7, 2014
  • Accepted May 5, 2014
  • First published June 16, 2014.
Online issue publication 
May 13, 2016

  • Supplementary Data

    This web only file has been produced by the BMJ Publishing Group from an electronic file supplied by the author(s) and has not been edited for content.

    Files in this Data Supplement:

Request permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.

Copyright information

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 3.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/3.0/