Article info

Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues

Authors

  • Jessica K Pepper Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  • Sherry L Emery Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, Illinois, USA PubMed articlesGoogle scholar articles
  • Kurt M Ribisl Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  • Brian G Southwell Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA School of Journalism and Mass Communication, University of North Carolina, Chapel Hill, North Carolina, USA RTI International, Durham, North Carolina, USA PubMed articlesGoogle scholar articles
  • Noel T Brewer Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, North Carolina, USA Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Jessica K Pepper, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 319D Rosenau Hall, CB 7440, Chapel Hill, North Carolina 27599-7440, USA; pepper{at}unc.edu
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Citation

Pepper JK, Emery SL, Ribisl KM, et al
Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues

Publication history

  • Received April 7, 2014
  • Accepted May 5, 2014
  • First published June 16, 2014.
Online issue publication 
June 16, 2014
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