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“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies
- Correspondence to M Jane Lewis, Center for Tobacco Studies Rutgers School of Public Health, 335 George St, Room 2100, New Brunswick, NJ 08903, USA; lewismj{at}sph.rutgers.edu
Citation
“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies
Publication history
- Received March 2, 2015
- Revised July 7, 2015
- Accepted July 14, 2015
- First published August 4, 2015.
Online issue publication
June 22, 2016
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